Copywriting Hotseat: Letter for a Product Launch: Marketing

Copywriting Hotseat:  Letter for a Product Launch

This is a letter for a launch of a “make money online” product. A well-known marketer is lending his name to it and promoting it to his list. The launch process will be short…only about a week.

Almost half of the hotseat is devoted to the headline, which is wordy and has a lot of “ho-hum” language.

They also try to find the hook.  John explains the launch process from the perspective of the copywriter (slightly tongue-in-cheek).

They discuss meeting the prospect where he is at. This letter is a final letter during the launch, so the prospects are already “chomping at the bit” to buy the product. John talks about telling them what they need to know to buy but no more.


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