Copywriting hot seat outtake: Questions and Answers
At the end of the first copywriting hot seat seminar, John spent about an hour answering questions from the participants.
We decided it would be best to cut it in half and give you a chance to digest the information in slightly smaller chunks.
The second half will be published next week. After it is published this will be deleted and a link will be placed at the end of this post.
There were a few questions that had been sent in in advance:
1. What process should we use for writing a sales letter, and how long does it take?
2. What are the 5 best ways to bump the power of your bullets?
3. What is the best way to handle the objection of “I don’t trust you”?
4. What other objections to buying are there, and how do you handle them?
He then opens it up for a free-wheeling discussion. There is a lot of great information for writers and marketers of all levels.
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