Swipe File Letter: Hyper-Effective Cover Letter #5: Barbara, My Long-Suffering Secretary: Marketing

Swipe File Letter: Hyper-Effective Cover Letter #5 – Barbara, My Long-Suffering Secretary

One of the biggest mistakes marketers make… is to get tired of their own advertising before the ads are actually dead. Sometimes, they pull ads that are still cooking at peak efficiency. They see the ad every day, they get tired of it, bored with it, their spouse is grousing about how embarrassing or odd it is, the staff is sick of it, whatever. They see Ford and Pepsi and AT&T changing ads every week, and they think that’s how it’s done.

My clients know better. If they don’t, I educate ’em fast.

Many of the ads I write run at profit for years. Years. I have decade-old copy out there, still running in magazines, still mailing, still getting linked online. When you hit the passionate sweet spot of your audience with great copy, it becomes timeless.

Sometimes, clients place one of these never-say-die ads only once or twice a year in the mags. Or mail it only when their lists get filled with new names. Other letters have been a key part of the profit “pipeline” without interruption tor ages.

It all depends on the results.

But you can resuscitate an ad that’s gone limp with a simple tactic that acts like a rejuvenation tonic. A simple cover letter (usually one page long) can re-orient the reader to the old ad in a new way.


This infamous John Carlton ad... along with many others...

... each accompanied by notes where John shares specific insights and persuasion techniques that launched him into the world of copywriting and advertising legends (so you can start applying those same techniques to your own sales copy)...

...plus a access to a private Facebook-like chat stream where you can get answers to all of your questions about marketing tools and techniques, small business growth, and life as an entrepreneur (John Carlton posts and answers questions frequently)...

... can be yours today when you join the Marketing Rebel Insider's Club today.

You can access all of this immediately by signing-up for trial membership.

Your trial gives you full access and all of the privileges of membership...

... so you can learn for yourself why our members love this online club so much...

... and why they don't invest in marketing tools or strategies without first checking in with The Club.

Click Here to start your membership today.

www.MarketingRebelClub.com

We'll see you on the inside...

Stan Dahl & The Marketing Rebel Team

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