Swipe File Letter: Hey Guys, Watch This: Marketing

Swipe File Letter:  Hey Guys, Watch This

This letter was purposely written to cover a glaring oversight I’d missed in all my other golf ads.

Namely… identifying where the reader is now in his game. The audience is full of young guys… old guys… and rookie duffers of all stripes.    One of the main objections to the idea of hitting long-distance tee shots has always been the inability of the reader to fit himself into the picture.

“Sure”, he might say, “that could work for other guys.  But I’m too (fill in the blank).”  Old, overweight, weak, uncoordinated, young and underdeveloped, bad back, blind as a bat, etc.

So I addressed everything in one fell swoop.  Okay, in several swoops.  But all very quickly and in a tidy, condensed few paragraphs.

Just as important… I addressed the one thing crucial to all golfers:  Looking good in front of your buddies.  This is a great example of helping the reader visualize future results.

This infamous John Carlton ad... along with many others...

... each accompanied by notes where John shares specific insights and persuasion techniques that launched him into the world of copywriting and advertising legends (so you can start applying those same techniques to your own sales copy)...

...plus a access to a private Facebook-like chat stream where you can get answers to all of your questions about marketing tools and techniques, small business growth, and life as an entrepreneur (John Carlton posts and answers questions frequently)...

... can be yours today when you join the Marketing Rebel Insider's Club today.

You can access all of this immediately by signing-up for trial membership.

Your trial gives you full access and all of the privileges of membership...

... so you can learn for yourself why our members love this online club so much...

... and why they don't invest in marketing tools or strategies without first checking in with The Club.

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We'll see you on the inside...

Stan Dahl & The Marketing Rebel Team

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