In this video clip, John explains how he got the hook for one of his most famous letters and how you can do it, too.

It is a classic example of how great sales detective work may take some time, but the rewards are worth it.

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The written commentary and link to the actual ad are here

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Click here to watch John’s discussion of one of his other classic letters, “The Crippled, Old-as-Dirt Golfer” letter.

You can get all of John Carlton’s Best Ads…. and The Stories Behind Them right here.

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