Swipe File Letter: Butt-Ugly Golf: Marketing

Swipe File Letter: Butt-Ugly Golf

I’ve written something like 4,000 direct mail letters and direct response ads for golf products now. Okay, that’s a bit of an exaggeration, but not much.

Sometimes, the best ads come from sheer desperation. I was hitting the very bottom of my bag of tricks last year, when my client requested yet another “killer” letter for another new golf product.

I’d just come from a real-estate seminar, where I was a featured speaker. And at that event, I met a ballsy agent with a good bit of salesman’s blood in him. He’d been running a small ad in local papers with the headline: Butt-Ugly! The ad described a house that would politely be called a fixer-upper.

It was the biggest-pulling ad he’d ever run.


This infamous John Carlton ad... along with many others...

... each accompanied by notes where John shares specific insights and persuasion techniques that launched him into the world of copywriting and advertising legends (so you can start applying those same techniques to your own sales copy)...

...plus a access to a private Facebook-like chat stream where you can get answers to all of your questions about marketing tools and techniques, small business growth, and life as an entrepreneur (John Carlton posts and answers questions frequently)...

... can be yours today when you join the Marketing Rebel Insider's Club today.

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Stan Dahl & The Marketing Rebel Team

 

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