Swipe File Letter: Hyper-Effective Cover Letter #1 – My All-Time Favorite Cover Letter: Marketing

Swipe File Letter:  Hyper-Effective Cover Letter #1 – My All-Time Favorite Cover Letter

There are two keys to the following cover letter.  First is the personalization in the subhead.  That alone is a compelling way to engage the reader.

Second, though, is a much more subtle tactic.   It’s disarming, clever, and hits directly at the friendly sweet spot of any past customer:   Are you mad at me?

The “bribe” part of the letter is classic stuff.   But easing into it with the personalization and disarming language makes the entire experience a fun ride for the reader.


This infamous John Carlton ad... along with many others...

... each accompanied by notes where John shares specific insights and persuasion techniques that launched him into the world of copywriting and advertising legends (so you can start applying those same techniques to your own sales copy)...

...plus a access to a private Facebook-like chat stream where you can get answers to all of your questions about marketing tools and techniques, small business growth, and life as an entrepreneur (John Carlton posts and answers questions frequently)...

... can be yours today when you join the Marketing Rebel Insider's Club today.

You can access all of this immediately by signing-up for trial membership.

Your trial gives you full access and all of the privileges of membership...

... so you can learn for yourself why our members love this online club so much...

... and why they don't invest in marketing tools or strategies without first checking in with The Club.

Click Here to start your membership today.

www.MarketingRebelClub.com

We'll see you on the inside...

Stan Dahl & The Marketing Rebel Team

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