Swipe File Letter: Hot Off the Lot: Marketing

Swipe File Letter: Hot Off the Lot

This is an ancient manuscript for an ad I wrote maybe 15 years ago. If you know anything about me personally, you know I’m the worst sort of pack-rat there is. I have dozens of banker’s boxes in the garage stuffed with files, notes, ads and what-not–some of it going back thirty years. Most of it is pure junk… but occasionally, I come across some gem.

I was NOT a world-class writer when I penned this ad.

However… you can see the seeds of genius in it. I did not try to over-write… as so many “‘not yet great” writers do.

No. Instead, I just put my nose to the grindstone, and wrote out a clear, simple sales pitch. My bullets are a little raw– I hadn’t yet perfected the “‘one/two” punch tactic. Still, these are compelling enough. “Ethically steal”. “5 sneaky salesman’s tricks”. “Sticker price sucker punch.” “Inside pricing book”, “Make a banker gag.”


This infamous John Carlton ad... along with many others...

... each accompanied by notes where John shares specific insights and persuasion techniques that launched him into the world of copywriting and advertising legends (so you can start applying those same techniques to your own sales copy)...

...plus a access to a private Facebook-like chat stream where you can get answers to all of your questions about marketing tools and techniques, small business growth, and life as an entrepreneur (John Carlton posts and answers questions frequently)...

... can be yours today when you join the Marketing Rebel Insider's Club today.

You can access all of this immediately by signing-up for trial membership.

Your trial gives you full access and all of the privileges of membership...

... so you can learn for yourself why our members love this online club so much...

... and why they don't invest in marketing tools or strategies without first checking in with The Club.

Click Here to start your membership today.

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We'll see you on the inside...

Stan Dahl & The Marketing Rebel Team

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