Swipe File Letter: The Most Important Letter You’ll Ever Read: Marketing

Swipe File Letter: The Most Important Letter You’ll Ever Read

Finally, here is a great example of a completely “blind” letter. Nowhere in the entire four pages of copy is there a hint of what, exactly, you will find in the product.

It’s all tease. Like the little strumpet at the local watering hole giving you a big come-on… but never revealing exactly what it is that may or may not happen if you bite.

Basically, every good sales pitch is targeted at the benefits of the product, not the features. It doesn’t matter if the product is big, small, blue, green or yellow, glows in the dark or comes with spurs. What does matter– and it’s the ONLY thing that matters– is what the product will do for the human being using it.


This infamous John Carlton ad... along with many others...

... each accompanied by notes where John shares specific insights and persuasion techniques that launched him into the world of copywriting and advertising legends (so you can start applying those same techniques to your own sales copy)...

...plus a access to a private Facebook-like chat stream where you can get answers to all of your questions about marketing tools and techniques, small business growth, and life as an entrepreneur (John Carlton posts and answers questions frequently)...

... can be yours today when you join the Marketing Rebel Insider's Club today.

You can access all of this immediately by signing-up for trial membership.

Your trial gives you full access and all of the privileges of membership...

... so you can learn for yourself why our members love this online club so much...

... and why they don't invest in marketing tools or strategies without first checking in with The Club.

Click Here to start your membership today.

www.MarketingRebelClub.com

We'll see you on the inside...

Stan Dahl & The Marketing Rebel Team

 

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