Swipe File Letter: Your Personal Invitation: Marketing

Swipe File Letter: Your Personal Invitation

I love to do “personal invitations”. It’s the ultimate use of personalization. You don’t have to make the piece “look” like a real invitation, but you can. I haven’t tested this option, but my gut tells me a little ostentatious “wedding invite” detail would boost readership.

More ”take away” stuff, too: The public is NOT invited, and it’s “once in a lifetime”.  Only the first 50 to respond will be allowed in.

When you have that kind of power — an event you KNOW the reader will be interested in (because this went to the house list of hottest names)– you don’t need to go overboard with your copy. The compelling nature of the event carries the workload.  That’s why I immediately went into the details of the deal, right there on page one.


This infamous John Carlton ad... along with many others...

... each accompanied by notes where John shares specific insights and persuasion techniques that launched him into the world of copywriting and advertising legends (so you can start applying those same techniques to your own sales copy)...

...plus a access to a private Facebook-like chat stream where you can get answers to all of your questions about marketing tools and techniques, small business growth, and life as an entrepreneur (John Carlton posts and answers questions frequently)...

... can be yours today when you join the Marketing Rebel Insider's Club today.

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We'll see you on the inside...

Stan Dahl & The Marketing Rebel Team

 

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