Swipe File Letter: Will You Do Me a Small Personal Favor?: Marketing

Swipe File Letter: Will You Do Me a Small Personal Favor?

Here is an example of “pre-positioning” a piece to your house list.

In example “A” — sent to the hottest clients on the house list — Leo genuinely wanted to know how bodybuilders would react to this new product. I suggested we simply send out the ad, and ask for opinions. So that’s what we did.

If, in reading the ad to form an opinion, the recipient decided to order the product for himself, he could get it at a steep discount.  Sneaky?  Perhaps.  But my client had to bombard the market quickly, to maximize the “shock” value of what he was doing.  (He was challenging the fat cats again with a supplement “created by bodybuilders, for bodybuilders”.  Most products in the magazines were watered-down and ineffective.  Once this product hit the gyms, the corporate marketers would be forced to counterattack)


This infamous John Carlton ad... along with many others...

... each accompanied by notes where John shares specific insights and persuasion techniques that launched him into the world of copywriting and advertising legends (so you can start applying those same techniques to your own sales copy)...

...plus a access to a private Facebook-like chat stream where you can get answers to all of your questions about marketing tools and techniques, small business growth, and life as an entrepreneur (John Carlton posts and answers questions frequently)...

... can be yours today when you join the Marketing Rebel Insider's Club today.

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Your trial gives you full access and all of the privileges of membership...

... so you can learn for yourself why our members love this online club so much...

... and why they don't invest in marketing tools or strategies without first checking in with The Club.

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We'll see you on the inside...

Stan Dahl & The Marketing Rebel Team

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