Swipe File Letter: What Women Secretly Wish You Knew About Sex: Marketing

Swipe File Letter: What Women Secretly Wish You Knew About Sex

I struggled for years to get Rodale to use personalization in a letter.  My other clients found that personalizing a letter boosted response by as much as 30% — a very significant increase to the bottom line.

Working with large mailers, you are pitted against other top writers on every mailing.  There’s only room for one control, and you can lose by as little as a fraction of a percentage point in response.  It’s cutthroat.  The second-place letter could be world-class quality … but any sort of glitch at all in the mailing process — bulk mail not getting delivered, lettershops shaving the number of letters that go out,  a critical typo, a bad list segment — can doom it to the dustbin.


This infamous John Carlton ad... along with many others...

... each accompanied by notes where John shares specific insights and persuasion techniques that launched him into the world of copywriting and advertising legends (so you can start applying those same techniques to your own sales copy)...

...plus a access to a private Facebook-like chat stream where you can get answers to all of your questions about marketing tools and techniques, small business growth, and life as an entrepreneur (John Carlton posts and answers questions frequently)...

... can be yours today when you join the Marketing Rebel Insider's Club today.

You can access all of this immediately by signing-up for trial membership.

Your trial gives you full access and all of the privileges of membership...

... so you can learn for yourself why our members love this online club so much...

... and why they don't invest in marketing tools or strategies without first checking in with The Club.

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We'll see you on the inside...

Stan Dahl & The Marketing Rebel Team

 

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