Swipe file letter: We Screwed Up Big Time: Marketing

Swipe file letter:  We Screwed Up Big Time

Here is a good example of a “lipstick” letter.

The reference is to the old comedy routine of coming home with lipstick on your collar — and obviously dire situation that would crush a normal man. But a top – notch salesmen should be able to talk his way out of anything. Clients come to me for a “lipstick fix” whenever they really screw up.

My approach is simple:  admit the screw-up — in a clever, self-deprecating way that reveals your lovable human frailty — and use it as an opportunity to offer a great new deal. The big secret in copywriting is that most people appreciate honesty (and a good story) so much, they will forgive almost anything… if you give them a plausible reason. Especially if that reason involves a better deal than everyone else gets…


This infamous John Carlton ad... along with many others...

... each accompanied by notes where John shares specific insights and persuasion techniques that launched him into the world of copywriting and advertising legends (so you can start applying those same techniques to your own sales copy)...

...plus a access to a private Facebook-like chat stream where you can get answers to all of your questions about marketing tools and techniques, small business growth, and life as an entrepreneur (John Carlton posts and answers questions frequently)...

... can be yours today when you join the Marketing Rebel Insider's Club today.

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Your trial gives you full access and all of the privileges of membership...

... so you can learn for yourself why our members love this online club so much...

... and why they don't invest in marketing tools or strategies without first checking in with The Club.

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We'll see you on the inside...

Stan Dahl & The Marketing Rebel Team

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