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Good day to all. Just wanna say a big thank you to the marketing rebel team for the opportunity to be on the hotseat. It was indeed a honor to see and speak with John and Stan, the talk was really helpful, and I think would be helpful to all of the members of the clubhouse.
Thank you Virginia Drew for the follow up.
On the hot seat this month is Manny, who was hired by Paula to help promote her business.
Manny’s original question was how to create questions to interview current clients to see what they were looking […]
Get all of John Carlton’s most successful ads here >>
John Carlton’s Best Ads… and The Stories Behind Them
I’ve written something like 4,000 direct mail letters and direct response ads for golf products now. O […]
Hello everyone! Happy to be here. I help run a few businesses — mostly related online education for writers. I first encountered John Carlton through my Dad, who lent me his copy of Kickass Copywriting Secrets many years ago. It was a great read, and has informed my copywriting for a long time.
I joined mostly because there’s some copy that…Read more
Hey folks, thought I’ll share my research template. It helped save a lot of time and stay on track during research
Hope it helps!
Recent Member Lessons
Get all of John Carlton's most successful ads here >> John Carlton’s Best Ads... and The Stories Behind Them There are two ads referenced in this commentary. This is the second one (last couple of paragraphs). Another Rodale piece-- this time, they got...
Get all of John Carlton's most successful ads here >> John Carlton’s Best Ads... and The Stories Behind Them Gary Halbert gets credit for the headline and concept on this one. I was working with him at the time, in the last days of the Reagan presidency, when...
Dr Fairfield (James), is a dermatologist that specializes in cosmetic procedures for wealthy people (aka those who can pay without aid of an insurance company). He has a problem common to many local businesses...he put control of his website into the hands of a...
On the Marketing Rebel Club hotseat today is Craig. He has taken nicheing (is that a word?) to the extreme. He does camp marketing. Not just camps, but summer camps. Not just summer camps but sports summer camps. This market is very concentrated. In fact, his prospect...