The One Legged Golfer: Marketing

The One-Legged Golfer

This was my first golf ad, and it was a huge success.  I tell the story in the sections on hooks in “The Simple Writing System” and in “Kick-Ass Copywriting Secrets” — about the expert who casually mentions he developed his amazing new swing after watching a one-legged golfer bounce up to the tee and launch one of the longest, straightest and most impressive drives he’d ever seen.

It took me nearly an hour to pull this little factoid out of the expert — to him, the story was old news, and who cared about one-legged golfers, anyway? I knew I had the greatest hook in golf the second I heard the tale.

The key, again, is to have a legitimate payoff in the ad when you use sensational headlines.  The payoff here comes on page 2, when Milt describes feeling sorry for the guy … until he realizes the truth: The one-legged man actually had an advantage over normal golfers. It’s all about balance.


This infamous John Carlton ad... along with many others...

... each accompanied by notes where John shares specific insights and persuasion techniques that launched him into the world of copywriting and advertising legends (so you can start applying those same techniques to your own sales copy)...

...plus a access to a private Facebook-like chat stream where you can get answers to all of your questions about marketing tools and techniques, small business growth, and life as an entrepreneur (John Carlton posts and answers questions frequently)...

... can be yours today when you join the Marketing Rebel Insider's Club today.

You can access all of this immediately by signing-up for trial membership.

Your trial gives you full access and all of the privileges of membership...

... so you can learn for yourself why our members love this online club so much...

... and why they don't invest in marketing tools or strategies without first checking in with The Club.

Click Here to start your membership today.

www.MarketingRebelClub.com

We'll see you on the inside...

Stan Dahl & The Marketing Rebel Team

Powered by WishList Member - Membership Software