by The Marketing Rebel Team | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Wally is on the hot seat. He wrote a letter targeted to small business owners that offers them a system that will put their business on autopilot. John explains the thought process he uses when writing and shows Wally how to put more punch into his headline by...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Today’s hot seat features a married couple who are middlemen: They bring real estate investors, buyers, and lending institutions together. They bought into this opportunity. The company is not supporting them as promised, so they are forced to do...
by The Marketing Rebel Team | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
There are 2 distinct parts to this hotseat. They start with a discussion of buying and writing newspaper and magazine ads. Ed is selling an ebook for $997. His customer acquisition cost is going up after a year of using this ad campaign. They talk about how to...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Jack is marketing a product that shows MLM’ers how to build a downline faster and easier. He is getting a good response to the letter but wants to make it better. The MLM market is one which has a lot of unique terminology. Insiders use the language,...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Martin is a university professor who has a side consulting business in which he helps Fortune 500 companies comply with diversity laws. Most of his clients seek him out because they are being sued for discrimination. He is a subject matter expert who wants to...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Eva is a marketing consultant to small businesses (2 mil to 20 mil). She wants to develop a product where she teaches people how to market geo-thermal technologies. She wants to use technology to sell (lead capture pages, social media). A lot of the discussion...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
This hot seat is for a self-improvement product. Chris has a method that takes 4 1/2 minutes and will change someone’s life. The problem is that there are so many products that will “change your life” and enable you to “take it to the...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Jim is a commercial printer, who includes “done for you” printing management services for his clients. He doesn’t charge extra for this and even says he can save his clients 10% – 15% on their costs because his ordering is much more efficient....
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
In this video clip, John explains how he got the hook for one of his most famous letters and how you can do it, too. It is a classic example of how great sales detective work may take some time, but the rewards are worth it. . .The written commentary and link to the...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Eric teamed up with Ken Goldberg, a successful day trader, to translate Ken’s offline boutique consulting business to an online membership site which will be marketed to the masses. They started a model portfolio the previous June which has returned about 140%...
