by Stan Dahl | Action Seminar 3, Copywriting, Live Event Hot Seats & Copy Critiques
Three victims this time… Harlan Kilstein, Lorrie Morgan-Ferrero, Kevin Rogers and David Reybold joined John Carlton on the panel. The first one was from Diane Lampe: Hidden Money Secrets As is often the case with these hot seats, there was so much to talk about...
by The Marketing Rebel Team | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
John answers some questions from the audience: First, he talks about how they create “advertorials” and how they have changed over the years, as they tried to follow as closely as possible the look and feel of the publication. He explains the concept of...
