Copywriting Hotseat Outtake – John Carlton Q & A

John answers some questions from the audience:

First, he talks about how they create “advertorials” and how they have changed over the years, as they tried to follow as closely as possible the look and feel of the publication.

He explains the concept of the Greased Slide.

He also talks about waking up your inner salesman and what we can learn from kids.

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