Introduction to the GDPR: Marketing

Introduction to the GDPR

If you do business in the European Union, you have to be familiar with the European GDPR (General Data Protection Regulation). This article is designed to give an overview of the Regulation. It does not give legal advice to any one person or company. If you have any questions about the need to comply or whether you are in compliance, please see an attorney.

The European GDPR goes into effect May 25, 2018. Its goal is to standardize the data protection requirements of the countries of the EU, and provides transparency and control for consumers over the data collected by organizations. It covers the 28 countries in the EU as well as Lichtenstein, Iceland, and Norway.



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