Marketing Hotseat — How to Prepare for a Launch

Dr. Ben has developed a “black box” system for conducting masterminds. He is starting to train people in his system, and is launching a magazine. In 18 months he wants to do a launch where he will offer the system as PLR for others to resell.

He is in the beginning phases of defining his product and planning the launch. In the mastermind the other participants help him flesh out his ideas and give him an idea of what he is still lacking.

This is a great example of what a hotseat can do, because Ben thinks he knows what he has and how to position it, but the others are able to show him that he still has a ways to go. Anyone who is developing a new product or business, or who wants to take their business to the next level will be able to take a lot away from this hotseat.

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Stan Dahl & The Marketing Rebel Team