MR – Copywriting Basics – Sample

A Guide for Beginners


We find that a lot of beginning copywriters try to skip the basics. In response to that, we have produced this short guide to help them get started. It contains information from a seminar John Carlton gave a couple of years ago.

You will learn:

  • How to set goals and take action
  • How to name your product
  • How to become a better storyteller
  • How to develop a story
  • How to use storytelling plot points

Copywriting Basics

Just click on the image to download a 4 page sample of the guide


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