MRIC Member Hot Seat: Just The Facts, Ma’am…
On the hot seat this month is MRIC member Hamoon, who wrote a letter for a client who works on Etsy and wants to recruit more store owners.
This hot seat goes a full hour and is packed with information that anyone can use, even those who have never heard of Etsy.
One of the traps that Hamoon is falling into (which is common for copywriters) is that he tries to explain everything. To the point that he is confusing his prospects with too much information.
John points out that the prospect will quickly be overwhelmed by all the facts. He shows Hamood how to strip it down and just tell them what they need to make the sale. He gives him the 2 points that he has to make.
He also writes parts of the copy and tells him how to get numbers he can back up. They debate the “reason why” that he uses in the copy.
They also point out the possible pitfalls for Hamoon’s client, once he sets up the stores and they become successful.
They discuss the different types of investments people make when committing to a program like this…
… and throw out a lot of tidbits that anyone can use to improve their own marketing.
This lesson... along with a vast library of small business marketing lessons and training programs...
...plus a private Facebook-like chat stream where you can get answers to all of your
questions about marketing tools and techniques, small business growth, and life as an entrepreneur...
... is only available to members of the
Marketing Rebel Insiders Club.
You can access all of this immediately for less than $1 per day.
You will receive full access and all of the privileges of membership...
... so you can learn for yourself why our members love this online club so much...
... and why they don't invest in marketing tools or strategies without first checking in with The Club.
Click Here to start your membership today.
We'll see you on the inside...
Stan Dahl & The Marketing Rebel Team