Welcome back to the club!
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The Marketing Rebel Team wrote a new post 13 years, 8 months ago
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, […]
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The Marketing Rebel Team wrote a new post 13 years, 8 months ago
License to Steal: The Amazing Discovery This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and […]
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The Marketing Rebel Team wrote a new post 13 years, 8 months ago
This video is an overview of John Carlton’s famous “One-Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your […]
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The Marketing Rebel Team wrote a new post 13 years, 8 months ago
This video is an overview of a sales letter directed at chiropractors.
The topics discussed include continuity programs, mailing lists and list brokers, the use of testimonials for a niche market, defining […] -
The Marketing Rebel Team wrote a new post 14 years ago
The Only Sex Book You Will Ever Admit to Buying
The Nickel Letter
The Amazing Discovery
The One-Legged Golfer
Who Else Wants to Earn an Extra $96,485?