Operation Copywriting Quick Start
This is a series of interviews that David Deutsch did with some top copywriters. Use the tips they give for jumpstarting your copywriting career. Or taking it to the next level.
This discussion between David Deutsch and licensing expert Bob Serling explores the lucrative potential of licensing as a business model, particularly for marketers and copywriters. Licensing involves granting others the right to use a product, service, or idea without transferring ownership, a concept exemplified by everyday examples like software or car leases.
Bob explains how licensing marketing campaigns, such as his “$25 Million Dollar Letter,” can generate recurring income by adapting and re-licensing successful campaigns to non-competing clients across various industries. Creative approaches like the “Frankenstein Method,” which combines the best elements from multiple ads, further showcase the flexibility of licensing.
October: How to Write, Sell, and Succeed: Dan Kennedy’s Copywriting Formula
In this conversation, David Deutsch interviews renowned copywriter and direct marketing expert Dan Kennedy. Kennedy discusses his career, his approach to copywriting, and strategies for maximizing profitability as a writer. He emphasizes the importance of leveraging skills across different business ventures, avoiding the trap of trading time for money, and structuring compensation based on results rather than hours worked.
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