Kick Ass Copywriting Crash Course
Several years ago, John gave a presentation during a seminar hosted by Lorrie Morgan. He discussed the basics of copywriting and conducted a number of critiques for the attendees. This series of videos is called the Kickass Copywriting Crash Course (KACCC).
In case you don’t know her, Lorrie Morgan is a successful copywriter and one of our Simple Writing System instructors.
There are 8 videos in all. Please watch this as soon as possible. We will only have 2 available at any one time, so as soon as the third one is published, this one will disappear.
These KACCC videos are a great introduction to copywriting and the critiques will provide takeaways for beginners as well as our more advanced members. Be sure to let us know what you think. Post questions and comments right in the Clubhouse.
In this segment, John critiques a letter to be sent to CEO’s of mid-sized companies about a software tool. He actually spends very little time on the copy because there is something very important to do before you write any copy…nail down exactly what you have to sell, who you are going to sell it to, and how you are going to reach them.
Your Product is Not Your Product
In this episode John puts rookie copywriter Kit on the hot seat and shows her how to look beyond what she’s selling to uncover what her prospects truly want. It’s a fundamental copywriting lesson that can change the way you approach any sales message—and, as always with Carlton, there are a few gems even experienced writers will want to catch.