Ben Morris: Big Data for the Little Guy
Ben Morris supplies data to some of the largest companies in the world. Most companies only use demographics: age, income, #children, neighborhood, etc.
Ben combines that with psychographic data: How much discretionary income, heavy transactors, technoadoption, urbanicity, lifestyle clusters to create a more complete profile. He can tell how likely the customer is to buy so his clients can segment their lists better and concentrate their efforts on the big buyers.
The service he provides is for companies who are a bit more sophisticated than the average entrepreneur, but the information is understandable and should be fascinating to anyone interested in learning how to target their message better.
This presentation is from the Action Seminar and it, plus a vast library of small business marketing lessons and training programs...
...plus a private Facebook-like chat stream where you can get answers to all of your questions about marketing tools and techniques, small business growth, and life as an entrepreneur...
... is only available to premium members of the Marketing Rebel Insiders' Club.
You can access all of this immediately by signing-up here.
Your membership gives you all of the privileges of Marketing Rebel Insiders' Club membership for one year, plus lifetime access to videos from all 3 Action Seminars. ...
... so you can learn for yourself why our members love this online club so much...
... and why they don't invest in marketing tools or strategies without first checking in with The Club.
Click Here to start your membership today.
We'll see you on the inside...
Stan Dahl & The Marketing Rebel Team
