John Carlton’s Best Ads: A Special Notice
I always load up my ads with urgency. You never want to let your reader think she has the luxury to put the copy aside and think about the offer. World-class salesmen know that letting the prospect “think about it” will kill the sale.
Here is an example of piling urgency upon the urgency. The special notice is a lift note that went out with the following letter to all past buyers of product. The house list got to see the promotion first… and thus had a “window” of a week or so to order before the bulk of the market even knew the product had been released.
This infamous John Carlton ad... along with many others...
... each accompanied by John's breakdown of the strategies and persuasion techniques that made them so successful...
... are waiting for you right here -> John Carlton's Best Ads… And The Stories Behind Them.
This is one of the world's greatest swipe files, packed full of money-making examples you will apply to your own ads, emails, social media posts, etc.
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Chief Marketing Rebel