John Carlton’s Best Ads: The Accidental Discovery
Golf is one of those golden markets that is clearly targeted…and populated with people who have an irrational passion for the sport. They don’t bat an eye when I address them as “golf nuts” (which I frequently do). They glorify in their passion.
They are so irrational, in fact… that we found products which actually lowered scores don’t do as well as secrets that help you wallop howitzer tee shots. Golfers care about looking good on the tee box, and to hell with triple-digit rounds.
And they care a lot.
This infamous John Carlton ad... along with many others...
... each accompanied by John's breakdown of the strategies and persuasion techniques that made them so successful...
... are waiting for you right here -> John Carlton's Best Ads… And The Stories Behind Them.
This is one of the world's greatest swipe files, packed full of money-making examples you will apply to your own ads, emails, social media posts, etc.
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