John Carlton’s Best Ads: The Financial Bloodbath Caused By Criminal Scum
Gary Halbert gets credit for the headline and concept on this one. I was working with him at the time, in the last days of the Reagan presidency, when the financial markets — and especially the precious metals markets — were causing investors migraines. Banks were rocky. The only people making any money were the South American cocaine cartels.
It was also a time of the unprecedented release of information. After the savings and loan debacle of the 80’s, banks were forced to open their books, and evidence of money laundering and corruption was openly available. The “war against drugs” was just getting heated up. It was a different world back then.
This infamous John Carlton ad... along with many others...
... each accompanied by John's breakdown of the strategies and persuasion techniques that made them so successful...
... are waiting for you right here -> John Carlton's Best Ads… And The Stories Behind Them.
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