John Carlton’s Best Ads: Hyper-Effective Cover Letter #1 – My All-Time Favorite Cover Letter: Marketing

John Carlton’s Best Ads:  Hyper-Effective Cover Letter #1 – My All-Time Favorite Cover Letter

There are two keys to the following cover letter.  First is the personalization in the subhead.  That alone is a compelling way to engage the reader.

Second, though, is a much more subtle tactic.   It’s disarming, clever, and hits directly at the friendly sweet spot of any past customer:   Are you mad at me?

The “bribe” part of the letter is classic stuff.   But easing into it with the personalization and disarming language makes the entire experience a fun ride for the reader.


This infamous John Carlton ad... along with many others...

... each accompanied by John's breakdown of the strategies and persuasion techniques that made them so successful...

... are waiting for you right here -> John Carlton's Best Ads… And The Stories Behind Them.

This is one of the world's greatest swipe files, packed full of money-making examples you will apply to your own ads, emails, social media posts, etc.

If you have purchased John Carlton's Best Ads, or are an MRIC Member, log in on the right side of this page, and you'll be good to go.


If that doesn't work, please open a ticket at MarketingRebelSupport.com.  We'll get back to you quickly.

Click Here for all of John Carlton's Best Ads… And The Stories Behind Them.


Cheers,

Stan Dahl
Chief Marketing Rebel

RECENT INSIDER’S CLUB LESSONS

Hot Seats & Consulting

John Carlton and Stan Dahl take on a limited number of clients for private consulting every month. Click here to find out if we have a consulting package that matches your schedule and budget.

The next Platinum MasterMind Group meeting is just around the corner. Click here to learn more and to apply.

Products & Services

JCB-banner

SWS-banner

PMG-banner

Freelance banner

Consulting-banner

KACS-banner

see our full list of products here

Powered by WishList Member - Membership Software