John Carlton’s Best Ads: Hyper-Effective Cover Letter #1 – My All-Time Favorite Cover Letter
There are two keys to the following cover letter. First is the personalization in the subhead. That alone is a compelling way to engage the reader.
Second, though, is a much more subtle tactic. It’s disarming, clever, and hits directly at the friendly sweet spot of any past customer: Are you mad at me?
The “bribe” part of the letter is classic stuff. But easing into it with the personalization and disarming language makes the entire experience a fun ride for the reader.
This infamous John Carlton ad... along with many others...
... each accompanied by John's breakdown of the strategies and persuasion techniques that made them so successful...
... are waiting for you right here -> John Carlton's Best Ads… And The Stories Behind Them.
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