John Carlton’s Best Ads: The Nearly-Crippled Businessman
Here is an early self-defense letter, which struck a major nerve in the customer base for this market. It’s run every year for the last decade in the major magazines, and mailed even more often to hot lists.
The appeal is simple and to the point: This is hard-core stuff, designed to be learned by people who do not possess the usual strength and agility of most martial artists.
The key line is on the first page: “I was vulnerable as a baby. ” That hits home for many people.
This infamous John Carlton ad... along with many others...
... each accompanied by John's breakdown of the strategies and persuasion techniques that made them so successful...
... are waiting for you right here -> John Carlton's Best Ads… And The Stories Behind Them.
This is one of the world's greatest swipe files, packed full of money-making examples you will apply to your own ads, emails, social media posts, etc.
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