John Carlton’s Best Ads: Your Personal Invitation
I love to do “personal invitations”. It’s the ultimate use of personalization. You don’t have to make the piece “look” like a real invitation, but you can. I haven’t tested this option, but my gut tells me a little ostentatious “wedding invite” detail would boost readership.
More ”take away” stuff, too: The public is NOT invited, and it’s “once in a lifetime”. Only the first 50 to respond will be allowed in.
When you have that kind of power — an event you KNOW the reader will be interested in (because this went to the house list of hottest names)– you don’t need to go overboard with your copy. The compelling nature of the event carries the workload. That’s why I immediately went into the details of the deal, right there on page one.
This infamous John Carlton ad... along with many others...
... each accompanied by John's breakdown of the strategies and persuasion techniques that made them so successful...
... are waiting for you right here -> John Carlton's Best Ads… And The Stories Behind Them.
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