John Carlton’s Best Ads: The “Piss Everyone Off and Then Apologize” Letter
Here is the letter I mention in “Kick-Ass Copywriting Secrets” where the personalized headline enraged so many people. I was only trying for a “visceral” connection in the headline — you know, give people’s hot button about vulnerability a gentle rap. Get a reaction.
Boy, did it ever cause a reaction.
This letter mailed on a Friday … and the phones were ringing early Monday morning when the first staff arrived in the office. Half the calls were orders. The other half were complaints.
This infamous John Carlton ad... along with many others...
... each accompanied by John's breakdown of the strategies and persuasion techniques that made them so successful...
... are waiting for you right here -> John Carlton's Best Ads… And The Stories Behind Them.
This is one of the world's greatest swipe files, packed full of money-making examples you will apply to your own ads, emails, social media posts, etc.
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