John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First: Marketing

John Carlton’s Best Ads: Short, Old-As-Dirt “Nice Guy” Finishes First

Let’s count the ”tricks” I pulled out of my bag for this ad:

  1. A take-away superscript. (Gone in 11 days.) Instant urgency.
  2. Long headline.
  3. A compelling “not what you expected” type of headline. This is self-defense …and yet we’re talking about old short guys in the same breath as protecting celebrities.
  4. Celebrity names. Used truthfully.
  5. The term “protecting their ass”. Startling, powerful, very visual.  No question about what we’re talking about here.
  6. The promise of a guarantee. Lots of ads “say” they guarantee this or that… but in my ads, whenever I say I’ll guarantee something… I quickly back it up with a real meaty guarantee with some teeth.
  7. Rush delivery.

By the time you get to the middle of page one, if you’re interested in this “kind” of material… dude, you’re hooked.

This infamous John Carlton ad... along with many others...

... each accompanied by John's breakdown of the strategies and persuasion techniques that made them so successful...

... are waiting for you right here -> John Carlton's Best Ads… And The Stories Behind Them.

This is one of the world's greatest swipe files, packed full of money-making examples you will apply to your own ads, emails, social media posts, etc.

If you have purchased John Carlton's Best Ads, or are an MRIC Member, log in on the right side of this page, and you'll be good to go.

If that doesn't work, please open a ticket at  We'll get back to you quickly.

Click Here for all of John Carlton's Best Ads… And The Stories Behind Them.


Stan Dahl
Chief Marketing Rebel


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