John Carlton’s Best Ads: Shortcuts For The Scanner
I chose this letter (which continues to work very well to both house and outside lists) because of the cool handwriting and doodles in the margins.
This goes back to the concept of “humanizing” your letters. The handwritten notes and circles are in a different color… as if the writer had grabbed the typeset letter just before it left for the printer, and scribbled last-minute thoughts all over it.
This infamous John Carlton ad... along with many others...
... each accompanied by John's breakdown of the strategies and persuasion techniques that made them so successful...
... are waiting for you right here -> John Carlton's Best Ads… And The Stories Behind Them.
This is one of the world's greatest swipe files, packed full of money-making examples you will apply to your own ads, emails, social media posts, etc.
If you have purchased John Carlton's Best Ads, or are an MRIC Member, log in on the right side of this page, and you'll be good to go.
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Chief Marketing Rebel