John Carlton’s Best Ads: The Blind Golfer
I believe this is the piece where I introduced the “four ball guarantee”. It’s very simple: Watch the instructional video, go out to the driving range, line up four balls and hit them…and if you haven’t mastered the secret by the fourth ball, we insist you ask for your money back.
It’s a powerful way to illustrate the complete faith the mailer has in his product. It drives home the concept that you do not have to practice for a long time. The benefit you receive is immediate and easy.
Plus… it’s guaranteed to please you, or you get all your money back, no questions asked.
This infamous John Carlton ad... along with many others...
... each accompanied by John's breakdown of the strategies and persuasion techniques that made them so successful...
... are waiting for you right here -> John Carlton's Best Ads… And The Stories Behind Them.
This is one of the world's greatest swipe files, packed full of money-making examples you will apply to your own ads, emails, social media posts, etc.
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Cheers,
Stan Dahl
Chief Marketing Rebel
