John Carlton’s Best Ads: The Nickel Letter
Easily one of the best self-defense letters I’ve ever penned. You open the envelope, you wonder why a nickel is attached to the letter … and suddenly you’re off on a wild ride to a dangerous Oklahoma skin-head bar where you’re not just unwelcome … you’re meat.
Why a nickel? The client begged me to change the story so he could use pennies instead. The extra four cents is a lot per letter when you’re mailing tens of thousands of the things. When you get up to the millions, it’s a small fortune…
This infamous John Carlton ad... along with many others...
... each accompanied by John's breakdown of the strategies and persuasion techniques that made them so successful...
... are waiting for you right here -> John Carlton's Best Ads… And The Stories Behind Them.
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