John Carlton’s Best Ads: Third Party Endorsement
Here is a good example of how to “piggy back” your product to another list. The cover letter is from the guy everyone on the list will recognize. They already trust him, and are good customers. His word is gold.
So use that trust, if you can. Let him do a little bragging for you, and set the stage for reading your main ad or letter.
What this does is take a completely “cold” prospect, who doesn’t know you from Adam… and warm him up considerably. You’re not arriving at the party as some anonymous geek and getting suspicious looks. You are now an invited guest, the friend of a friend. Huge difference.
This infamous John Carlton ad... along with many others...
... each accompanied by John's breakdown of the strategies and persuasion techniques that made them so successful...
... are waiting for you right here -> John Carlton's Best Ads… And The Stories Behind Them.
This is one of the world's greatest swipe files, packed full of money-making examples you will apply to your own ads, emails, social media posts, etc.
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