August 19

John Carlton: How to Set and Reach Realistic Goals


The Action Seminar is all about taking action, and John Carlton kicks it off with a discussion about how to set and reach goals–business and personal goals.

John’s comments:

I want to talk about breaking things down. One of the things you do… let’s talk about…how people would like to be or have been… don’t be embarrassed about raising your hand. How many people have made a goal where you want to make a million dollars or a boatload of cash? This year. And how many people actually know how they’re going to get it? Almost no one. We’ll talk to you later.

What you’ve got to do is break it down. If you want a million dollars in this year, it’s not enough to want it. Not enough to even really really really want it. Or to even envision it. That’s not enough, You’ve got to figure it out. How much is, you know, there’s a couple of different ways to get to a million dollars a year. You could make approximately 100,000 dollars a month.

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In a business. You could make 3 big scores of 333,000 dollars. You could make one big score, of the lottery or something, of a million dollars. Or, you could start to build. You could make 10,000 dollars in January, 50,000 dollars in February, 350,000 in March, and start building up. You can do this stuff. But if you don’t understand how that process is going to happen, you’re lost. And if you make this kind of goal in January, by March or April you are going to realize you are nowhere near getting there because you don’t know what to do.

So, you’ve got to get a plan down. So the plan… and we’re going to talk about goals…you’ve got to write it down. And the main thing… a couple of main things that stop people when they set goals, even after it’s explained to them. Even after they understand that goals are deeply tied to wanting something, making a plan to go after them, and putting that plan into action. They don’t know what to do first, and they don’t know what to do next. So, all the stuff we are going to be talking about here… we’re going to be talking about what to do first and what to do next. OK?
And Stan, I don’t want to steal your thunder, I’d like you to talk about not doing it blindly, if number 2 fails don’t go to number 3, and we are going to let you get into that in just a minute.

That is about it. Make sure you understand monetary value of your time. How many people understand the concept of Operation Moneysuck? You’ve read my stuff? Operation Moneysuck is pretty simple. It’s about doing things that make you money, and if you have a choice about getting up in the morning and fixing the printer or returning some calls and talking to some people who are going to become clients, that’s kind of easy, right? You know, screw the printer, get the call first. You’d be surprised how many people will spend all morning fixing the printer. OK? And this goes all the way up the ladder. This is why the country is in the mess it is right now. A lot of people were busy fixing printers when they should have been keeping their eye on the ball.

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