In this copywriting hotseat John Carlton discloses some simple steps we can take to become better storytellers. John's comments: The secret (to becoming a better storyteller) is reading. I am a reader. The best thing you can do for your kids is to get them reading...
John Carlton Copywriting Tips – First, Be A Craftsman
John Carlton discusses the importance of using clear concise language in copy and stresses the value of understanding the basics. He mentions the original Elements of Style, by William Strunk. You can access a copy of that here. John's comments: John: What did you...
AS1 – Big Dog Panel: How to Get Your Product Out Fast
At the first Action Seminar, big dog Joe Polish explains how to get a product out fast: Joe's comments: You know, there's a lot you can do. So, I am big on carrying little audios around. One of the very first marketing techniques that I learned from Gary Halbert was...
John Carlton Copywriting Tips: Plug the Leaks in Your Funnel
John Carlton critiques a letter to business owners, and discusses the short memories of prospects and customers. John's comments: When you refer from somewhere else, you often want to let them know what you are referring to. Let's expand this a bit. If you're writing...
AS1 – Teran Dale: How to Create an Adwords Campagn Google Loves
At the first Action Seminar, Teran Dale, Adwords expert, tells how to set up a campaign the right way. Most businesses get this wrong and it costs them a lot of money and lost customers. For more information about the Action Seminar, go to...
John Carlton Copywriting Tips: Learn How to Write to Women
In this clip, John Carlton tells the best way to get into the female mind and figure out how to write to women. John's comments: By the way, women read a lot more than men do. So, when you're going to a female audience, and this is important for everybody, unless...
AS1 – Harlan Kilstein: How to Create a Product Fast and Easy
During the first Action Seminar, Harlan Kilstein taught how he creates products quickly. For more information about the Action Seminar, go to http://actionseminar.com/ Harlan's comments: I'll pick up on what you just heard from Brian and from Joe and tell you how I...
John Carlton Marketing Tips: Is Your Paradigm Working
In this clip from a marketing hotseat, John Carlton explains how to define your paradigm and determine whether it's working or not. John's comments: You have to do a paradigm breakdown. Halbert called the image suicide and it affects a lot of things. You have to sit...
John Carlton Marketing Tips: Produce Quick Front End Product
John Carlton's Marketing Hotseat is for Greig, a corporate recruiter who is selling a product that shows people how to find jobs for their friends. John's comments: You don't have to get really super involved with this you can...have the whole thing set up. You can...
John Carlton Copywriting Tips: How to Start Writing a Sales Letter
John Carlton's hot seat is for Jack. He is a lawyer who wrote a letter for a client, a doctor who is creating a franchise system to sell a natural product that gives people more energy. In this clip, John tells him how to get started writing a letter. John's advice:...
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