by The Marketing Rebel Team | Blog
In this copywriting hotseat John Carlton discloses some simple steps we can take to become better storytellers. John’s comments: The secret (to becoming a better storyteller) is reading. I am a reader. The best thing you can do for your kids is to get them...
by The Marketing Rebel Team | Blog
John Carlton discusses the importance of using clear concise language in copy and stresses the value of understanding the basics. He mentions the original Elements of Style, by William Strunk. You can access a copy of that here. John’s comments: John: What did...
by The Marketing Rebel Team | Blog
At the first Action Seminar, big dog Joe Polish explains how to get a product out fast: Joe’s comments: You know, there’s a lot you can do. So, I am big on carrying little audios around. One of the very first marketing techniques that I learned from Gary...
by The Marketing Rebel Team | Blog
John Carlton critiques a letter to business owners, and discusses the short memories of prospects and customers. John’s comments: When you refer from somewhere else, you often want to let them know what you are referring to. Let’s expand this a bit. If...
by The Marketing Rebel Team | Blog
At the first Action Seminar, Teran Dale, Adwords expert, tells how to set up a campaign the right way. Most businesses get this wrong and it costs them a lot of money and lost customers. For more information about the Action Seminar, go to...
by The Marketing Rebel Team | Blog
In this clip, John Carlton tells the best way to get into the female mind and figure out how to write to women. John’s comments: By the way, women read a lot more than men do. So, when you’re going to a female audience, and this is important for everybody,...
by The Marketing Rebel Team | Blog
During the first Action Seminar, Harlan Kilstein taught how he creates products quickly. For more information about the Action Seminar, go to http://actionseminar.com/ Harlan’s comments: I’ll pick up on what you just heard from Brian and from Joe and tell...
by The Marketing Rebel Team | Blog
In this clip from a marketing hotseat, John Carlton explains how to define your paradigm and determine whether it’s working or not. John’s comments: You have to do a paradigm breakdown. Halbert called the image suicide and it affects a lot of things. You...
by The Marketing Rebel Team | Blog
John Carlton’s hot seat is for Jack. He is a lawyer who wrote a letter for a client, a doctor who is creating a franchise system to sell a natural product that gives people more energy. In this clip, John tells him how to get started writing a letter....
by The Marketing Rebel Team | Blog
At the first Action Seminar, Mike Keonigs from Traffic Geyser discussed his favorite productivity-building tools. Mental and Physical Fitness and diet are important. He also shared several other tools. For more information about the Action Seminar, go to...
