by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Lorrie Morgan is a successful copywriter who is looking for ways to solidify her brand and expand into new areas. This is a wide-ranging discussion and there will be something for everyone. Lorrie has a couple of ideas about what she might want to do to expand her...
by The Marketing Rebel Team | Lessons, The Scuttlebutt Sessions
Gary Halbert & John Carlton. THE most requested, notorious and talked-about call in the series. A topic I have never heard any other players discuss publicly — namely, what it takes to be that guy who can run the whole show. The guy everyone else knows can...
by The Marketing Rebel Team | Collected Letters - Swipe File, Lessons
One of the biggest mistakes marketers make… is to get tired of their own advertising before the ads are actually dead. Sometimes, they pull ads that are still cooking at peak efficiency. They see the ad every day, they get tired of it, bored with it, their...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Harlan Kilstein is an experienced copywriter and internet marketer. He is looking for some new direction for 3 of his niches. Harlan has a lot of opportunities to make money and needs to focus more. Over the past year he has become a bit laid back and wants to get...
by The Marketing Rebel Team | Lessons, Social Media (Facebook, Twitter, Pinterest, etc.)
If you use Facebook for any of your marketing, you know that using video is an effective way to increase engagement with your prospects and clients. When videos are played on Facebook, though, they start off muted. Which is good in that the people don’t...
by The Marketing Rebel Team | Collected Letters - Swipe File, Lessons
THIS IS THE SIXTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS…THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE REPRINTING THE SAME POST FOR EACH OF THEM. One of the biggest mistakes marketers make… is to get tired of their own...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques, Uncategorized
This is a letter for a launch of a “make money online” product. A well-known marketer is lending his name to it and promoting it to his list. The launch process will be short…only about a week. Almost half of the hotseat is devoted to the headline, which...
by The Marketing Rebel Team | Lessons, Tools & Utilities
We found a cool tool the other day. It removes backgrounds from images of people. Right now it only works for portraits, but is very easy and effective. We created a very short video to introduce it. There is no instruction involved. Just upload the image and it...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Usually a marketer wants to get the word out as much as possible. Not Michael. He is afraid that he will be squashed by various federal agencies if word gets out about what he is doing, even though it is legit. Michael sells information that teaches business owners...
by The Marketing Rebel Team | Collected Letters - Swipe File, Lessons
Finally, here is a great example of a completely “blind” letter. Nowhere in the entire four pages of copy is there a hint of what, exactly, you will find in the product. It’s all tease. Like the little strumpet at the local watering hole giving you a...
