by The Marketing Rebel Team | Lessons, The Scuttlebutt Sessions
Most marketers know about Paul Hartunian. He’s a fire-breathing genius at public relations — especially getting millions of dollars worth of it… for free. Paul’s been interviewed, oh, about a thousand times (including stints on The Tonight Show...
by The Marketing Rebel Team | Collected Letters - Swipe File, Lessons
Sometimes we all like to pretend we’re not motivated by money. That’s fine to believe if you want…but you cannot afford such delusions if you are a marketer. People respond to money at a visceral level They almost never receive money for free, and...
by The Marketing Rebel Team | Collected Letters - Swipe File, Lessons
I still don’t know why Rodale came to me for a letter to the burgeoning Christian health market. I was the guy who wrote their “sex” letters, and was briefly blacklisted for causing trouble and generally not being a “team player”. I...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Kip and his father sell laser therapy products that relieve pain and enhance healing. His product is priced at $1300 which is better than a competitor’s which is $4000. He believes the competitors are gouging. He wants to find out new ways to market the product...
by The Marketing Rebel Team | Lessons, Social Media (Facebook, Twitter, Pinterest, etc.)
Facebook used to have what were called “Canvas” ads. They have been replaced with “Experience” ads, which have a lot more functionality. An Experience ad is, at the core, a regular Facebook ad with an additional webpage(s) attached. The page is...
by The Marketing Rebel Team | Collected Letters - Swipe File, Lessons
Bodybuilders are among the most insane people on the planet. Two quick stories to prove it: I once trained with Leo Costa, Jr. for a year in the gym. He’s a brutal trainer, but he put 20 pounds of solid muscle on me, just like he promised. ...
by The Marketing Rebel Team | Lessons, The Scuttlebutt Sessions
A frank discussion between John Carlton and the amazing Dan Kennedy. John & Dan go way back. They’ve worked on an infomercial together and have spoken at each others seminars multiple times. You always want to hear what Dan has to say about anything…...
by The Marketing Rebel Team | Collected Letters - Swipe File, Lessons
This is one of the first letters I wrote for Gary Halbert. And it almost killed me. You see, I was already a hard worker. When I went solo as a freelance writer, I had one rule: Business before pleasure. I had spent my twenties being a...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Scott is selling a product that shows people how to get out of debt. The importance of the headline is underlined here in that most of the hotseat involves John and the other members of the group picking apart his headline. The headline is your first contact with your...
by The Marketing Rebel Team | Lessons, Search Engine Optimization (SEO)
Last week Google announced a major update to their search algorithm. It uses a technology that can take into account all the words in a search rather than just the “main” ones. It is estimated that it will affect 1 in 10 Google searches. It is named after...
