by The Marketing Rebel Team | Kick Ass Copywriting Crash Course, Lessons
There are 2 letters up for critique in this video, but the topics are irrelevant. John addresses issues which are universal. Topics include: getting into the mind of a prospect, getting your message read, delivery methods, the “what is in it for me”...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Sometimes we all like to pretend we’re not motivated by money. That’s fine to believe if you want…but you cannot afford such...
by The Marketing Rebel Team | Lessons, The Scuttlebutt Sessions
A frank discussion between John Carlton and the amazing Dan Kennedy. John & Dan go way back. They’ve worked on an infomercial together and have spoken at each others seminars multiple times. You always want to hear what Dan has to say about anything…...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Bill is a chiropractor who is trying to sell a weight loss product to his patients. He enclosed the letter in his monthly newsletter, and sold about 25 bottles in the first mailing. John talks about how to sell to a house list. How to use...
by The Marketing Rebel Team | Kick Ass Copywriting Crash Course, Lessons
This video is a discussion of an ad directed at creative directors. The discussion includes: Writing headlines…how to get started, how to know if you are on the right track, How to bond with the prospect The best way to write the copy How to “test”...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them I still don’t know why Rodale came to me for a letter to the burgeoning Christian health market. I was the guy who wrote their...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Bodybuilders are among the most insane people on the planet. Two quick stories to prove it: I once trained with Leo Costa, Jr. for a year...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
How to Incorporate your Business…doesn’t that just make your eyes glaze over? Tom is writing a letter for an incorporation system that he is selling. He is selling into an established market with well-capitalized competition that will eat him for...
by The Marketing Rebel Team | Lessons
This is one of the first letters I wrote for Gary Halbert. And it almost killed me. You see, I was already a hard worker. When I went solo as a freelance writer, I had one rule: Business before pleasure. I had spent my twenties being a...
by The Marketing Rebel Team | Lessons, The Scuttlebutt Sessions
Gary Halbert & John Carlton. THE most requested, notorious and talked-about call in the series. A topic I have never heard any other players discuss publicly — namely, what it takes to be that guy who can run the whole show. The guy everyone else knows can...
