by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Here is an example of “pre-positioning” a piece to your house list. In example “A” — sent to the hottest clients...
by The Marketing Rebel Team | Lessons, The Scuttlebutt Sessions
A stunning “straight from the trenches” talk between John Carlton & Robert Pierce. Robert runs OHP, the joint that mails John’s golf ads. He’s a master at sensing what will work in any new market… but just as important, he has the...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Golf is one of those golden markets that is clearly targeted…and populated with people who have an irrational passion for the sport. They don’t bat an eye when I address them as “golf nuts” (which I frequently do). They...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Rhonda Ryder is a copywriter, writing a letter for 2 men who interviewed 7 multimillionaire women. The product hasn’t launched yet. They discuss: Having the product name in the title, The difference between writing to men and women. Who should be writing the...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them I struggled for years to get Rodale to use personalization in a letter. My other clients found that personalizing a letter boosted...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them You have to imagine what was going on in Rodale’s collective head at the time. This is a very conservative, east-Pennsylvania-based...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Teran Dale is an adwords expert who runs a consulting business where he sets up and maintains his clients’ Adwords campaigns. Currently he charges an up front set up fee and a monthly maintenance fee. He is frustrated with this model because he sees his...
by The Marketing Rebel Team | Lessons
This is an ancient manuscript for an ad I wrote maybe 15 years ago. If you know anything about me personally, you know I’m the worst sort of pack-rat there is. I have dozens of banker’s boxes in the garage stuffed with files, notes, ads and...
by The Marketing Rebel Team | Lessons
Here, I confronted a major objection in the reader’s mind right off the bat: Everyone on the house list for this client had recently been hammered with piece after piece… and the list was fatiguing. So I took a more clever path to their heart...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Jack is an attorney who is creating a sales letter for a franchise opportunity for doctors. He is writing the letter on behalf of his client, who is a doctor, and sending it out under his own letterhead. This letter is strictly for direct mail…i t will not be...
