by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Scott is selling a product that shows people how to get out of debt. The importance of the headline is underlined here in that most of the hotseat involves John and the other members of the group picking apart his headline. The headline is your first contact with your... by The Marketing Rebel Team | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Dwight is selling a MLM product to businesses. There are 2 major points that are made. First, it is not targeted enough. The headline targets all businesses. John says that he should find a niche to start out with, so he can personalize the copy more. Second, he is... by The Marketing Rebel Team | Collected Letters - Swipe File, Lessons
THIS IS THE SIXTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS…THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE REPRINTING THE SAME POST FOR EACH OF THEM. One of the biggest mistakes marketers make… is to get tired of their own... by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
This is a hot seat for a local home improvement contractor who wants to expand his business. He installs concrete steps, and his prices are about 30% higher than his competitors, so he sells on value rather than price. He has a flyer which he mails out that appears... by The Marketing Rebel Team | Collected Letters - Swipe File, Lessons
Finally, here is a great example of a completely “blind” letter. Nowhere in the entire four pages of copy is there a hint of what, exactly, you will find in the product. It’s all tease. Like the little strumpet at the local watering hole giving you a... by The Marketing Rebel Team | Copywriting, Lessons
The one critical skill that top copywriters use to persuade and influence and bring in the big bucks is telling stories. That is the subject of this video, shot at a Frank Kern event a few years ago. John’s storytelling ability dates back to his days as a young... by The Marketing Rebel Team | Lessons, Member Virtual Hot Seats
Jon is on the hot seat this month. He is trying to help raise funds for someone who is paralyzed and has an opportunity to have an operation that can, at the least, restore the feeling in his legs, with the possibility of allowing him to walk again. This hotseat is... by The Marketing Rebel Team | Lessons, Search Engine Optimization (SEO)
What was the Fred update? On March 7/8, 2017 Google apparently released another major update. Affected sites saw a loss of up to 70% of their visitors overnight. Because this should be of interest to anyone involved in Search Engine Marketing we are publishing this... by The Marketing Rebel Team | Lessons, The Scuttlebutt Sessions
A frank discussion between Gary Halbert & John Carlton aimed at everyone who has been affected by war, stock market crashes, the paranoia of the buying public, or whatever general bashing of business is going on at the moment. While most people are singing the... by The Marketing Rebel Team | Lessons, Video - Create, Edit, & Post
Loom is a Chrome Extension that allows you to create quick screen capture or webcam videos. It is similar to Jing (which I use on almost a daily basis) with a couple of notable exceptions: Loom allows you to create webcam videos, which Jing does not, Loom renders the... 
