Copywriting Hotseat – Avoiding Cliche in a Jaded Market
This hot seat is for a self-improvement product. Chris has a method that takes 4 1/2 minutes and will change someone’s life. The problem is that there are so many products that will “change your life” and enable you to “take it to the...Scott Haines – War Stories from the Advertising Front Lines – Scuttlebutt Session
Ever wonder what top copywriters talk about when they get together? John Carton and his good friend and colleague Scott Haines got on the horn and let fly the insider gossip. You may be shocked to learn how veteran writers think of each other, and what they say when...John Carlton’s Best Ads: 22 Minutes And 17 Seconds
This is one of my favorite examples of a “bonding” letter. By that, I mean there are deliberate elements here that help a targeted audience identify with the information.
You can check out John Carlton’s “22 Minutes and 17 Seconds” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
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John Carlton’s Best Ads: The Naked Girls All Laughed Behind The Little Pudgy Guy’s Back…
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Most self-defense ads try hard to look tough. Like the product is tough, the talent is tough, even the receptionist answering the phones...Banish Online Distractions With This Tool
Whenever you are online, there are a lot of distractions that kill your productivity. Facebook, Gmail, YouTube, Pinterest… pick your poison. You could just close the tab, but for those who would just go open another, we found something that might help. There is...Copywriting Hotseat – Pinpoint Your USP
Jim is a commercial printer, who includes “done for you” printing management services for his clients. He doesn’t charge extra for this and even says he can save his clients 10% – 15% on their costs because his ordering is much more efficient....How to use Vimeo Record
Vimeo Record is a free tool that you can use to create quick screen capture videos. I was using Jing, which has been discontinued, then switched to Techsmith Capture. I use them mostly for support questions. I will create a short video to show what I am doing and what...John Carlton’s Best Ads: The Human Computer
This letter almost set a record for the shortest time spent as a control at Phillips Publishing (the newsletter giant)… but it wasn’t my fault. They mailed it, it scored a hit with outside lists… and then they decided not to publish the newsletter...John Carlton’s Best Ads: A Special Notice
I always load up my ads with urgency. You never want to let your reader think she has the luxury to put the copy aside and think about the offer. World-class salesmen know that letting the prospect “think about it” will kill the sale. Here is an example of...
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