by The Marketing Rebel Team | Collected Letters - Swipe File, Lessons
Here, I confronted a major objection in the reader’s mind right off the bat: Everyone on the house list for this client had recently been hammered with piece after piece… and the list was fatiguing. So I took a more clever path to their heart...
by The Marketing Rebel Team | Kick Ass Copywriting Crash Course, Lessons
In this segment, John critiques a letter to be sent to CEO’s of mid-sized companies about a software tool. He actually spends very little time on the copy because there is something very important to do before you write any copy…nail down exactly what you...
by The Marketing Rebel Team | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Wally is on the hot seat. He wrote a letter targeted to small business owners that offers them a system that will put their business on autopilot. John explains the thought process he uses when writing and shows Wally how to put more punch into his headline by...
by The Marketing Rebel Team | Lessons, Member Virtual Hot Seats
On the hot seat this month is Sofia, who is a health and wellness coach. Her main emphasis is on relieving back pain by restoring muscular balance. She has 3 programs right now. They are not organized into a “step 1, step 2, step 3” format, which would...
by The Marketing Rebel Team | Collected Letters - Swipe File, Lessons
Here is a good example of how to “piggy back” your product to another list. The cover letter is from the guy everyone on the list will recognize. They already trust him, and are good customers. His word is gold. So use that trust, if you...
by The Marketing Rebel Team | Kick Ass Copywriting Crash Course, Lessons
There are 2 letters up for critique in this video, but the topics are irrelevant. John addresses issues which are universal. Topics include: getting into the mind of a prospect, getting your message read, delivery methods, the “what is in it for me”...
by The Marketing Rebel Team | Collected Letters - Swipe File, Lessons
Whenever I put this ad up on the screen in seminars or marketing events, the crowd howls with laughter. It’s a funny headline. But … it’s funny in a way that forces you to continue reading. It’s not funny just to be funny. It’s...
by The Marketing Rebel Team | Lessons, Member Virtual Hot Seats
On the hot seat this month is Isaac, who created a guide for car buyers. He is developing a prospecting system for car dealers and is using this guide as a foot in the door that dealers can use in their prospecting. One issue that surfaced immediately was that Stan...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Today’s hot seat features a married couple who are middlemen: They bring real estate investors, buyers, and lending institutions together. They bought into this opportunity. The company is not supporting them as promised, so they are forced to do...
by The Marketing Rebel Team | Kick Ass Copywriting Crash Course, Lessons
This video is a discussion of an ad directed at creative directors. The discussion includes: Writing headlines…how to get started, how to know if you are on the right track, How to bond with the prospect The best way to write the copy How to “test”...
