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So, you want to start speaking in public. Get your name out there so prospects are breaking down your door wanting to hire you and you can stop cold prospecting for good. And, you have found the perfect venue for your first presentation. But, the organizer...Copywriting Hotseat – Use the Secret Handshake
Jack is marketing a product that shows MLM’ers how to build a downline faster and easier. He is getting a good response to the letter but wants to make it better. The MLM market is one which has a lot of unique terminology. Insiders use the language,...Joe Polish – The Dirty Little Secrets of Zooming from Obscurity to Wealth and Fame – Scuttlebutt Session
John Carlton calls his marginally-sane friend Joe Polish “Mr. Action Central”, and let me tell you, he earned that title. This is a guy who started out knowing zilch about anything… and very quickly climbed his way up the success ladder… in one...Swipe File Letter: Absolutely Confidential
You can check out John Carlton’s “Absolutely Confidential” ad…
… and some of his other top-grossing ads…
… PLUS, get additional commentary and insights from John on this and many more of his best ads.
Learn the background, insights, structure, a persuasion techniques that went into some of the ads that launched John Carlton into the world of copywriting and advertising legends.
And start applying those same techniques to your own sales copy.
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Using Real Cash In Your Promotions – The Fifty Bucks Letter
Sometimes we all like to pretend we’re not motivated by money. That’s fine to believe if you want…but you cannot afford such delusions if you are a marketer. People respond to money at a visceral level They almost never receive money for free, and...Can’t get out of bed in the morning? Check this out!
Some people just can’t seem to get moving in the morning. They may have the most fascinating careers and love BEING out of bed, but that first step seems so difficult. If you are one of them… those that know they should be watching the sun rise (or fitting...Marketing Hotseat — Developing an Online Presence
Martin is a university professor who has a side consulting business in which he helps Fortune 500 companies comply with diversity laws. Most of his clients seek him out because they are being sued for discrimination. He is a subject matter expert who wants to...MRIC Member Hot Seat: How to Avoid “Oh, Yuck” In Your Copy
On the hot seat today is MRIC member Leo. He is a financial planner who stumbled upon a new product he could offer clients. His practice focuses on retirement planning for baby boomers, and the market for this product is business owners, so most of his prospects are...Instant swipe files for Facebook Ads
One of the best ways to get ideas for ads is to see what is already working. There are several services which promise (for a fee) to show you Facebook ads that are running. I tried one out ($197/month) and had very poor results. Here is a free and easy way to spy on...
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