by The Marketing Rebel Team | Collected Letters - Swipe File, Lessons
Most self-defense ads try hard to look tough. Like the product is tough, the talent is tough, even the receptionist answering the phones is tough. Pick up a Black Belt or Soldier of Fortune magazine and check out the attitude of the writing. Tough guys. Grrrr. Sports...
by The Marketing Rebel Team | Lessons, The Scuttlebutt Sessions
Most marketers know about Paul Hartunian. He’s a fire-breathing genius at public relations — especially getting millions of dollars worth of it… for free. Paul’s been interviewed, oh, about a thousand times (including stints on The Tonight Show...
by The Marketing Rebel Team | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
This hot seat features John, who wrote a letter targeting accident victims to get them to call for an appointment with a chiropractor. His challenge is to get them to read the letter, bond with them quickly, and compel them to call for an appointment for a free...
by The Marketing Rebel Team | Collected Letters - Swipe File, Lessons
This letter almost set a record for the shortest time spent as a control at Phillips Publishing (the newsletter giant)… but it wasn’t my fault. They mailed it, it scored a hit with outside lists… and then they decided not to publish the newsletter...
by The Marketing Rebel Team | Collected Letters - Swipe File, Lessons
I always load up my ads with urgency. You never want to let your reader think she has the luxury to put the copy aside and think about the offer. World-class salesmen know that letting the prospect “think about it” will kill the sale. Click here to see...
by The Marketing Rebel Team | Lessons, Tools & Utilities
The file size for images tends to be quite large, and if you have a lot of images on your site, it can affect how quickly it loads. You may not care about it, but Google does. And so do your visitors, most of whom are probably visiting from a mobile device, which...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Scott is a chiropractor-turned-hypnotist who needs help marketing his products. His main products are hypnosis for weight loss and stop smoking. Right now his main income is from his hypnosis shows and he wants to add some passive income. He is having trouble...
by The Marketing Rebel Team | Collected Letters - Swipe File, Lessons
Another simple tactic to get extra readership out of an ad, without changing another word in the main copy. The “look” of the words “Final Notice” is important, too. It looks like a real stamp, and the ink is red. It is stamped off-center, so...
by The Marketing Rebel Team | Lessons, Member Virtual Hot Seats
On the hot seat this month is Darren. He is a tri-athlete (and a Dad) who went from “fat to fit” and wants to share his knowledge with other fathers who may have let their fitness slip a bit (or more) and want to get back into shape so they can enjoy life...
by The Marketing Rebel Team | Lessons, The Scuttlebutt Sessions
A frank discussion between John Carlton and the amazing Dan Kennedy. John & Dan go way back. They’ve worked on an infomercial together and have spoken at each others seminars multiple times. You always want to hear what Dan has to say about anything…...
