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A frank discussion between Gary Halbert & John Carlton aimed at everyone who has been affected by war, stock market crashes, the paranoia of the buying public, or whatever general bashing of business ...
Most businesses have a guarantee, but too often, it’s just a formality—it’s there because everyone else has one rather than as a genuine tool to remove every last ounce of doubt. The real ...
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them I believe this is the piece where I introduced the “four ball guarantee”. It’s ...
In this deep-dive conversation, John Carlton pulls back the curtain on what really makes copy convert—beyond formulas and templates. He shares hard-won lessons on salesmanship, storytelling, and how to write with emotional impact. ...
Do you know what it is that pushes your prospect’s hot buttons? What they are really interested in? What they talk about when they are with friends, out to lunch, or driving home ...
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