by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them I read a lot. And I advise you to read a lot, too. As an old English teacher once told me: Read a book a week. And then, in your spare time,...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them I love to do “personal invitations”. It’s the ultimate use of personalization. You don’t have to make the piece...
by The Marketing Rebel Team | Inner Game & Winning Mindset, Lessons, The Scuttlebutt Sessions
This is an “R”-rated chat between copywriting legends Gary Halbert & John Carlton. This is a topic Gary and John hashed and re-hashed over for years — what it takes for people to not just absorb the secrets of world-class business… but what...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
This hot seat is for a self-improvement product. Chris has a method that takes 4 1/2 minutes and will change someone’s life. The problem is that there are so many products that will “change your life” and enable you to “take it to the...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them This is one of my favorite examples of a “bonding” letter. By that, I mean there are deliberate elements here that help a...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Most self-defense ads try hard to look tough. Like the product is tough, the talent is tough, even the receptionist answering the phones...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Jim is a commercial printer, who includes “done for you” printing management services for his clients. He doesn’t charge extra for this and even says he can save his clients 10% – 15% on their costs because his ordering is much more...
by The Marketing Rebel Team | Lessons
I always load up my ads with urgency. You never want to let your reader think she has the luxury to put the copy aside and think about the offer. World-class salesmen know that letting the prospect “think about it” will kill the sale. Here is an example of...
by The Marketing Rebel Team | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
This hot seat features John, who wrote a letter targeting accident victims to get them to call for an appointment with a chiropractor. His challenge is to get them to read the letter, bond with them quickly, and compel them to call for an appointment for a free...
by The Marketing Rebel Team | Lessons
Another simple tactic to get extra readership out of an ad, without changing another word in the main copy. The “look” of the words “Final Notice” is important, too. It looks like a real stamp, and the ink is red. It is stamped...
