by The Marketing Rebel Team | Collected Letters - Swipe File, Lessons
Every market in existence has inside secrets. Yes, even yours, no matter what business you’re in. There are secrets to French cooking, carpentry, scoring high in math tests, playing piano and becoming an astronaut. Also cleaning carpets,...
by The Marketing Rebel Team | Inner Game & Winning Mindset, Lessons, The Scuttlebutt Sessions
This is an “R”-rated chat between copywriting legends Gary Halbert & John Carlton. This is a topic Gary and John hashed and re-hashed over for years — what it takes for people to not just absorb the secrets of world-class business… but what...
by The Marketing Rebel Team | Collected Letters - Swipe File, Lessons
Here is a good example of a simple way to organize a sales message that has multiple parts to it. If I’d tried to tell a story incorporating all these points, the letter would have ended up 16 pages long. I write long copy, but not if the same thing can be said...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Vic is a real estate agent who is specializing in selling “expired listings” (homes that had been listed with a real estate agent but were unsold and the listing was not renewed). He has a great record and has a direct mail piece that he wants to try....
by The Marketing Rebel Team | Collected Letters - Swipe File, Lessons
One of the biggest mistakes marketers make… is to get tired of their own advertising before the ads are actually dead. Sometimes, they pull ads that are still cooking at peak efficiency. They see the ad every day, they get tired of it, bored with it, their...
by The Marketing Rebel Team | Collected Letters - Swipe File, Lessons
I chose this letter (which continues to work very well to both house and outside lists) because of the cool handwriting and doodles in the margins. This goes back to the concept of “humanizing” your letters. The handwritten notes and...
by The Marketing Rebel Team | Collected Letters - Swipe File, Lessons
One of the biggest mistakes marketers make… is to get tired of their own advertising before the ads are actually dead. Sometimes, they pull ads that are still cooking at peak efficiency. They see the ad every day, they get tired of it, bored with it, their...
by The Marketing Rebel Team | Lessons, Member Virtual Hot Seats
On the hot seat this month is Claudia Nanu. She and her husband sell and install solar energy to homeowners in Las Vegas, NV. This hot seat is almost an hour long… longer than most, with a lot of great information that is translatable to any business. Claudia...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Jason has been in sales for many years, starting as a door to door salesman as a teenager. He currently is selling his financial services business and wants to move into a freelance copywriting career. He wants to become a top 10 copywriter, and has several questions...
by The Marketing Rebel Team | Lessons, The Scuttlebutt Sessions
Ever wonder what top copywriters talk about when they get together? John Carton and his good friend and colleague Scott Haines got on the horn and let fly the insider gossip. You may be shocked to learn how veteran writers think of each other, and what they say when...
