by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them The book being touted in this ad was written by a nice young Catholic boy who married the first girl he ever kissed. It’s true. I...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Today’s hot seat features a married couple who are middlemen: They bring real estate investors, buyers, and lending institutions together. They bought into this opportunity. The company is not supporting them as promised, so they are forced to do...
by The Marketing Rebel Team | Lessons, Member Virtual Hot Seats
So, you have the answer to your prospect’s dreams. But, they just don’t seem to understand why they need it or how it will help them. For example… their website s***s but they seem to think it is good enough. You try to explain that no matter how...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them One of the biggest mistakes marketers make… is to get tired of their own advertising before the ads are actually dead. Sometimes,...
by The Marketing Rebel Team | Lessons, The Scuttlebutt Sessions
John talks to Sam Fishbein, a world-class copywriter who owned & ran a mega-profitable retail business for 45 years… and (most interesting) managed an enormous stable of “on the floor” sales people. Sam learned his copy chops working with guys...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Here is a version of another ad I talk about in “Kick-Ass Copywriting Secrets”. The client is a “coach”– a...
by The Marketing Rebel Team | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
There are 2 distinct parts to this hotseat. They start with a discussion of buying and writing newspaper and magazine ads. Ed is selling an ebook for $997. His customer acquisition cost is going up after a year of using this ad campaign. They talk about how to...
by The Marketing Rebel Team | Lessons, Tools & Utilities
Get David Deutsch to review your copy and answer your burning questions >> Join David Deutsch’s Inner Circle One of the biggest hurdles in putting on an online event is getting people to actually show up. So you need to make it as easy as possible for...
by The Marketing Rebel Team | Lessons
Sometimes we all like to pretend we’re not motivated by money. That’s fine to believe if you want…but you cannot afford such delusions if you are a marketer. People respond to money at a visceral level They almost never receive money for free, and...
by The Marketing Rebel Team | Inner Game & Winning Mindset, Lessons, The Scuttlebutt Sessions
John Carlton calls his marginally-sane friend Joe Polish “Mr. Action Central”, and let me tell you, he earned that title. This is a guy who started out knowing zilch about anything… and very quickly climbed his way up the success ladder… in one...
