by The Marketing Rebel Team | Lessons, The Scuttlebutt Sessions
A frank discussion between John Carlton and the amazing Dan Kennedy. John & Dan go way back. They’ve worked on an infomercial together and have spoken at each others seminars multiple times. You always want to hear what Dan has to say about anything…...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them THIS IS THE EIGHTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS…THIS INTRODUCTORY POST REFERS TO ALL OF THEM. WE ARE REPRINTING THE...
by The Marketing Rebel Team | Kick Ass Copywriting Crash Course, Lessons
In this segment, John critiques a business model. The woman wants to provide travel guides (where to make copies, where to get other business services) for business travelers. John tries to shoot it down, saying that it is not really a service that would be in...
by The Marketing Rebel Team | Copywriting, Lessons, Live Event Hot Seats & Copy Critiques
Do you know what it is that pushes your prospect’s hot buttons? What they are really interested in? What they talk about when they are with friends, out to lunch, or driving home from work? How to be that one thing they read today that gets their blood boiling?...
by The Marketing Rebel Team | Kick Ass Copywriting Crash Course, Lessons
This video begins with a sales letter for an ebook on career change. Topics include the use of ellipses as pauses in the copy, targeting your market in your headline, the use of cognitive dissonance to energize the interest of your prospect, and the value of a...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >>John Carlton’s Best Ads… and The Stories Behind Them My clients had roasted the self-defense magazines for years using what we called “down and dirty” print ads — no photos, no graphics, just 3...
by The Marketing Rebel Team | Kick Ass Copywriting Crash Course, Lessons
On the hot seat is Kit, an NLP practitioner who wants to set up seminars in companies to help employees deal with stress. John takes her through the basic setup questions…who is your market, what are you selling (not seminars), what is your back-end? He...
by The Marketing Rebel Team | Lessons, Live Event Hot Seats & Copy Critiques
Lorrie Morgan is a successful copywriter who is looking for ways to solidify her brand and expand into new areas. This is a wide-ranging discussion and there will be something for everyone. Lorrie has a couple of ideas about what she might want to do to expand her...
by The Marketing Rebel Team | John Carlton's Best Ads, Lessons
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them THIS IS THE SEVENTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS…THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE...
by The Marketing Rebel Team | Lessons, The Scuttlebutt Sessions
Gary Halbert & John Carlton. THE most requested, notorious and talked-about call in the series. A topic I have never heard any other players discuss publicly — namely, what it takes to be that guy who can run the whole show. The guy everyone else knows can...
