Most businesses have a guarantee, but too often, it’s just a formality—it’s there because everyone else has one rather than as a genuine tool to remove every last ounce of doubt. The real ...

In this deep-dive conversation, John Carlton pulls back the curtain on what really makes copy convert—beyond formulas and templates. He shares hard-won lessons on salesmanship, storytelling, and how to write with emotional impact. ...

In this month’s video training, David breaks down a VSL script he wrote for a blood pressure product. The health market is one of the most competitive, so he has to bring out ...