A stunning “straight from the trenches” talk between John Carlton & Robert Pierce. Robert runs OHP, the joint that mails John’s golf ads. He’s a master at sensing what will work in any ...
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If you want to supercharge your marketing, learn how to create rapport. Whether one-on-one or when consuming advertising, we pay attention to, respond to, and buy from people we feel connected to. And ...
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Staying on top of the martial arts market is no walk in the park. ...
This is a short video where John comments on his “Crippled, Old-as-Dirt Golfer” ad, and gives some insight into the writing process and story behind the ad. He spends a lot of time ...
David Deutsch sits down with veteran marketer and copywriter Brad Antin, whose experience spans decades in both retail entrepreneurship and high-level direct response marketing. From selling the first consumer VCRs in Kansas City ...
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