You put a lot of work into getting someone interested in your offer. But what happens after they decide they’re ready to buy? There’s one part of the sales process that’s easy to ...
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You can write copy that sounds convincing, hits the right emotions, and seems to speak directly to your prospect. But one small assumption can suddenly make the reader think, “That’s not me”—and once ...
You may think you’re writing copy one sentence at a time. But while your prospect is reading, something else is happening. They’re reacting to every claim, every idea, and every word you put ...
Writing about yourself or your business sounds easy—until you actually sit down to do it. What should you say? What matters to the reader? And how do you make yourself sound impressive without ...
A frank discussion between John Carlton and the amazing Dan Kennedy. John & Dan go way back. They’ve worked on an infomercial together and have spoken at each others seminars multiple times. You ...
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