This is a short video where John comments on his “Crippled, Old-as-Dirt Golfer” ad, and gives some insight into the writing process and story behind the ad. He spends a lot of time ...
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Getting someone to notice your copy is hard. Keeping their attention is even harder. With so many emails, ads, videos, and social posts competing for a few seconds of someone’s time, the words ...
In this interview, David Deutsch speaks with Clayton Makepeace, a veteran copywriter, about his career and his copywriting philosophy. Clayton shares his journey from writing TV scripts to becoming a highly successful copywriter ...
Before you hit publish on your next sales page or email, ask yourself one question: are you reading it the way your prospect will? That simple shift can change everything. In this coaching ...
Have you ever read a sales letter, email, or ad and felt like something was off, but you couldn’t quite put your finger on it? Maybe the offer sounded good, but it just ...
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