Melanie Benson:
First thing we got to do is we got to clear the head trash and I know that every single entrepreneur has had trash because our businesses are our babies. We wrap our identity up in what we do. We have birthed these things that we want other people to love and accept as much as we do and buy right.
So the idea behind the Ferrari is one of the things that the Ferrari symbolizes is that it’s not just a car, it’s a high performance car and people, when they want a Ferrari, they’re willing to drop a lot of money on that Ferrari, aren’t they?
I mean, you know, not everybody can actually afford the Ferraris that buy the Ferraris, but they want that. That’s what we want too. We want to be experienced as that high performance machine that people are willing to drop a lot of money to get a piece of, right? Anybody agree with that? So we have to own a shift here.
And there’s a play on words, a little double entendre if you didn’t catch it. Okay? I just didn’t think you wanted the four letter version of that up on screen. I see it every day. I experience it. We all experience it. But it’s what you do when you experience the head trash that matters. And here’s what I know about head trash.
If you got junk jumbling around in your head and you’ve got doubts, you’ve got fears. If you’re, if you’re in that space where you just can’t possibly think about how you’re going to get out of this crap that you’re in, what’s going to happen is that you will get paralyzed. And when you’re paralyzed, you can’t think big.
All you can think about is what’s right in front of you. All you can think about is the very next thing. And when you’re doing the very next thing, that’s not playing a very big game, is it? So again, if you’ve been in this space, or you feel like you’re in this space now, I just want to say, I get it. I’ve been there.
I’m no different than you. Um, I don’t have any magic formulas or pills, except that I have a system that helps to get out of the head trash and into a space where I can play my big game.
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