Most entrepreneurs spend a lot of time trying to get people to show up, sign up, or buy. But sometimes the biggest obstacle isn’t the offer itself—it’s the way the offer is being presented. A small mistake can cause prospects to lose interest before you’ve even had a chance to make your case.
In this marketing hot seat, John Carlton and Lorrie Morgan share a simple lesson that can completely change how people respond to your promotions. It’s one of those insights that seems obvious once you hear it, yet it’s a mistake many marketers make every day. Watch the clip and see why changing the order of your message can have a powerful impact on your results.
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Stan Dahl & The Marketing Rebel Team