Copywriting Hotseat: Boring Product plus Shark-Infested Waters
How to Incorporate your Business…doesn’t that just make your eyes glaze over?
Tom is writing a letter for an incorporation system that he is selling. He is selling into an established market with well-capitalized competition that will eat him for lunch if he is not careful,
As well, his product is one that immediately brings to mind visions of lawyers and lots of paperwork. How unsexy can you get?
He is relying on bonuses to sell his product, because he cannot think of any way to differentiate himself. They discuss such things as how he can set himself apart and speak to his market, how to create a USP in a “me, too” type market.
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We'll see you on the inside...
Stan Dahl & The Marketing Rebel Team
