Copywriting Hotseat: Get Around the Radar
John wrote a letter targeting accident victims to get them to call for an appointment with a chiropractor.
His challenge is to get them to read the letter, bond with them quickly, and compel them to call for an appointment for a free consultation/examination.
They discuss different headlines, who should send the letter, what it should say and how to send the letter so it doesn’t just get thrown away.
These are challenges that any copywriter faces, no matter what their market.
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Stan Dahl & The Marketing Rebel Team