Copywriting Hotseat: Give Your Market What it Wants: Marketing

Copywriting Hotseat:  Give Your Market What it Wants

John starts off by defining a killer offer.  What did he say?  Watch the video and you will find out…

Dave is on this hot seat.  He is selling a book that teaches business owners how to increase their bottom line by slashing their costs.

John has concerns about both the copy and the product itself:

The copy is too broad…he needs to find a niche to target,  John says he is out in the ether.

The premise of increasing profits by decreasing costs is not compelling…business owners as a rule are too busy to worry too much about cutting costs. They would rather work on increasing sales.


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Stan Dahl & The Marketing Rebel Team

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