Copywriting Hotseat: Let Your Testimonials Tell Your Story: Marketing

Copywriting Hotseat:   Let Your Testimonials Tell Your Story

Matt is a chiropractor who has a sales letter for a Carpal Tunnel treatment.

Their discussion includes the following:

  • An extensive discussion of effective testimonials, along with concept of “cure” as a legal question,
  • how to trash the competition without sinking to their level,
  • the effect of disclaimers on the effectiveness of the ad,
  • how to get new content when you have to write several letters to the same market, and
  • using different headline concepts.

At the end of the video John shows how to write a letter to the people who just haven’t responded in the past.


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