Copywriting Hotseat: How to Write an Effective Headline: Marketing

Copywriting Hotseat:  How to Write an Effective Headline

Scott is selling a product that shows people how to get out of debt. The importance of the headline is underlined here in that most of the hotseat involves John and the other members of the group picking apart his headline.

The headline is your first contact with your prospect…the first chance you get to draw him in and start him down that greased slide.

Targeting the letter, understanding the conversation inside your prospect’s head, cutting the fat out of the headline, etc., etc. This hotseat is a gold mine for anyone who wants to learn more about headlines.

This lesson... along with a vast library of small business marketing lessons and training programs... a private Facebook-like chat stream where you can get answers to all of your questions about marketing tools and techniques, small business growth, and life as an entrepreneur...

... is only available to members of the Marketing Rebel Insiders Club.

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You will receive full access and all of the privileges of membership...

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Stan Dahl & The Marketing Rebel Team

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