Copywriting Hotseat:  Don’t let your hard-earned visitors get away

Dr Fairfield (James), is a dermatologist that specializes in cosmetic procedures for wealthy people (aka those who can pay without aid of an insurance company)

He has a problem common to many local businesses…he put control of his website into the hands of a designer who created a brochure site. The homepage has no call to action, no phone number, just a bunch of links some of which go to other websites. And, he has spent a lot of money on it as well.

He has a lot of content about his various procedures which brings people in from search engines. He also has a couple of celebrities who are happy customers and would vouch for him.

John says he should start an entirely new site. He composes an entire sales on the spot and dictates a model testimonial.

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